GRAVITAS VENTURES AND HERETIC FILMS TEAM UP ON WORLDWIDE VIDEO ON DEMAND

Comprehensive new media rights deal brings highly regarded library of films from Heretic Genre and Heretic Indie labels.

LOS ANGELES- August 24, 2007 - Gravitas Ventures, a world class new media distributor, formalized a relationship with respected DVD distributor Heretic Films by signing a multi-title licensing agreement. Under the deal, highly regarded independents such as 24 Hours on Craigslist, Starbucking, and Dear Pillow plus modern horror classics such as The Blood Shed, KatieBird*Certifiable Crazy Person, and I’ll Bury You Tomorrow will have the opportunity to reach millions of video on demand (VOD) households worldwide.

Within the industry, Heretic is known for feature films which push the boundaries of their genre. Heretic releases cutting edge cult films that are scary, violent, gory and sexy as well as quality Indie films which are smart, funny, creative and original.

When asked about the Gravitas Ventures deal, Alex Afterman, Founder of Heretic Films remarked "With VOD such an evolving and potentially confusing landscape for content providers, it's nice to be working with a company which has such a firm grasp on the landscape and the right contacts to get product into the market. Gravitas has taken a lot of the angst out of VOD for us and we're happy to be a part of the Gravitas content offerings."

Nolan Gallagher Founder and C.E.O. of Gravitas Ventures had this to add "Alex Afterman and his team at Heretic Films have a well earned reputation for recognizing quality independent features and cutting edge horror films. When I see the Heretic label I know that our VOD audiences will be getting films with a unique perspective rarely matched in the entertainment landscape."

Gravitas Ventures, through its licensing arrangement with Warner Digital Distribution and others successfully sells to dozens of clients in the video on demand (VOD), pay per view (PPV), internet protocol television (IPTV), and electronic sell through (EST) marketplace. Under these agreements Heretic programs will be available to industry leaders such as iNDEMAND, Comcast, Time Warner Cable, Cox Cable, Cablevision, TVN, AT&T, Verizon, Direct TV, Dish Network, On Command, Lodge Net, Apple i-Tunes, Microsoft X-Box, Amazon Unbox, CinemaNow, Movielink and many more.

About Gravitas Ventures

Gravitas Ventures is a world class distributor and marketer of video for the new media space. Gravitas Ventures represents numerous producers of feature films and television programs. The Gravitas new media rights library includes hundreds of hours of features, documentaries, animation, wrestling/mixed martial arts, fitness, poker and stand up comedy programming. Gravitas Ventures with its motto of "delivering your ideas to the digital market" provides a turn key approach for artists to reach new media customers by handling the distribution contract, copyright procedures, insurance requirements, coordination of marketing materials, quality control, film delivery and timely royalty payments.

About Heretic Films

Heretic Films, an independent video label founded in 2003, seeks to discover and release to the home market the true gems of current independent film in all genres. Originally a cult label, Heretic in 2006 branched out under the Heretic Indie banner to include documentaries, comedies and dramas. At Heretic we seek films which are inventive and cutting edge, award winners, fan favorites and supremely entertaining films which push the boundaries of creativity within their genre yet also appeal to a wide audience.

For questions: Nolan Gallagher Gravitas Ventures (310) 804-5934 or nolan@gravitasventures.com