78% of Americans eat some organic food. Yet most people don’t have a clue what it means. “In Organic We Trust” is an eye-opening documentary that reveals the true meaning of “organic”. When corporations went into the business and “organic” became a brand, the philosophy and the label grew apart. But there’s hope for organic and for us! Director Kip Pastor looks beyond the label and unearths inspiring solutions for our health and environmental problems. Individual citizens and communities are taking matters into their own hands, and change is coming from the soil up.