Why Vod?

• Video on Demand (VOD) has an enormous audience – more than 100 million homes in North America – and continues to experience remarkable growth. VOD, encompassing cable, telco, satellite and online platforms has experienced double digit growth for the last six years and will continue to benefit audiences into the future. In fact, on demand views have grown from 200 million in 2003 to more than 14 billion in 2009 and are expected to surpass 15 billion this year.

  VOD is a vital and integral component of hybrid distribution. “Hybrid distribution is the state-of-the-art model more and more filmmakers are using to succeed.” Splitting distribution rights can maximize revenues while also allowing filmmakers to be more involved in the key decisions on their film both today and in the future. Further, collapsing the windows between theatrical release, VOD and DVD also allows independents to streamline their marketing efforts. For studio and independent film, day-and-date DVD and VOD releases have shifted from being the exception to the norm.

  Major studios together and operators have invested significant resources to market their films to audiences that prefer on demand viewing. These developments bode well for independents because every day new consumers are shifting their viewing habits toward VOD.

  Please explore our industry news section to read about why we are so enthusiastic about VOD and why Gravitas is well positioned to handle your film.